Effective Sales and Acquisition Strategies for Shopify Email Marketing

Why Email Marketing for Online Stores?

With the rise of the sharing economy, more and more people are choosing to operate their own businesses online. In fact, according to Cisco, by 2021, 44% of American workers will engage in some sort of freelance activities, with 11% participating in some sort of independent work. And Shopify, a platform that allows users to create online stores, sees a market opportunity and has dedicated itself to ensuring that entrepreneurs have all the necessary tools to succeed. An independent contractor is a worker who performs services for various parties but does not get paid for those services by a direct employer. This sort of role suits individuals who have a business they want to grow but don't have the time to dedicate to a full-fledged sales role. Instead, they can opt for independent contractor status, which allows them to scale their business without the need to hire more people. Furthermore, being an independent contractor allows a business to avoid payroll taxes
and social security fees, which can add up considerable savings.

How Can Email Marketing Help Small Businesses?

In the ever-evolving world of digital marketing, email remains one of the most effective advertising platforms. Not only does it allow businesses to send targeted messages to specific groups of
people, but it also provides them with the chance to build trust with potential customers. After all, if someone has entered their email address on a site, they're obviously open to receiving messages from that site and its affiliates. In the past, only large businesses could afford to invest in expensive pay-per-click marketing schemes or to hire an in-house digital marketer. However, thanks to the
power of the email newsletter, anyone can afford to have an email marketing campaign. And what's more, with the right tools, even small businesses can make effective use of this valuable resource.

Choosing to use an email marketing platform isn't as complicated as you might think. There are quite a few platforms designed with simplicity in mind, which makes them easy to use for any business. One such platform is HubSpot. As a relatively new platform, HubSpot offers a wealth of functionality for those seeking to establish or grow their own business. From automatic email campaigns to
personalized websites, to in-depth analytics, HubSpot truly is the complete solution for any business looking to take advantage of email marketing.

Why Should You Build An Email List?

Thanks to the power of the email newsletter, businesses can build trust with potential customers and gain valuable insights into their behavior. The ability to target specific groups of people and send customized messages to a list of email users is what makes email marketing so valuable. If your business is selling a product that appeals to the affluent, you can target users based on their income level or geographic region. Or maybe you're trying to generate leads for your B2B services business, and your target audience is professionals in a particular industry. There are, however, a few things you need to keep in mind if you want to maximize the effectiveness of your email marketing.

How Do You Build An Effective Email List?

So you've decided to invest in email marketing and built a tool around your business, now what?
To ensure that you get the most from your investment, you need to build an email list and nurture it by sending periodic email updates. But how exactly do you go about doing this?
There are a few proven methods to build an email list that can help you get started, and we think that HubSpot is the perfect platform for these tactics, as well as any business seeking to integrate their email marketing efforts. Let's take a look.

The 4 Steps To Effective List Building

1. Identify the right demographics.

If you're looking to get the most from your email marketing campaign, you need to find the right audience and tailor your content to appeal to them. This is easier said than done, but building a solid foundation of customer-centric marketing requires a bit of homework first. Your initial step should be to identify the right demographics for your business. If you sell B2C products, you might want to consider focusing on the millennial audience. If your product is more B2B, you can look to senior executives as your target audience. If you're looking to expand your business to other continents, it might be worth considering looking into the European Union or China as a target audience, as both
are large markets that could benefit from your product or service. It's also important to consider the impact that different social media platforms have on your email list. If you're reaching out to your audience on Twitter, you might want to consider creating a separate email list for this channel. The same goes for Instagram.

2. Test different subject lines.

The subject line of your email is a crucial element, as it'll appear in the email's ‘From' field. When a potential customer clicks on a particular subject line, they'll know exactly what type of content they're going to receive. While there is no definitive rule when it comes to the perfect subject line, you do want to use powerful words that will grab the attention of your readers. In addition to this,
you should always strive to keep it short and sweet, as people are frequently bombarded with email marketing messages daily. So, if you can, make sure that your subject line is short and sweet.
If you want to be picked up by the relevant channels, ensure that your subject line is tailored to match the platform. For example, if you're sending your emails to a newsletter list, make sure that the subject line contains words or phrases that will catch the attention of the reader.

3. Personalize each email.

The human instinct is to trust those we know, and sending personalized messages to an audience is a great way to gain their trust. When someone receives a personalized email, they feel that the message is more relevant to them and, as a result, are more likely to read it. How can you go about personalizing your messages? The answer is quite simple. You can use the first name of the recipient, their company, or the product that they're interested in, among other elements. For example, if you're selling furniture, you could begin each email with the following: "Hi John, Thanks for signing up for my email list. I know that you're interested in purchasing a coffee table, and I hope that I can help with this. If you'd like, you can click here to continue reading about the different types of coffee tables that I offer. I'd also like to remind you that if you're interested in a specific type of coffee table, you can click here to learn more about it." In addition to this, you can use the signature of the email's sender to make each email seem more personal. An easy way to do this is to put your signature at the end of your emails, so when someone clicks on the ‘From' field, they'll know exactly who the email is from. This not only gives your email a personal touch, but it can also be a useful tool for increasing engagement. If someone opens your email and decides to reply, they'll see your signature at the end.

4. Measure the right results.

The golden rule of marketing is to measure the right results and adjust your strategy accordingly. Before you know it, your email marketing efforts will become obsolete and you'll have to reset your strategies and start over again. Fortunately, this is easier said than done. Measuring the right results in digital marketing is a challenging task, and a lot of enterprises get discouraged and throw in
the towel, unwilling to change their formulas despite the fact that they're not working. In addition to this, many businesses confuse metrics and fail to properly analyze the results of their campaigns. If you're serious about using email marketing to grow your business, you should look into metrics and track the results of your campaigns. Your first step should be to set a small goal, such as increasing web traffic by 10% or getting three new subscribers to your email list. Once you've reached this goal, you can adjust your strategy and improve your results for your next iteration. With email marketing, you can't simply blast out a bunch of emails and expect to see results. You have to put in the time to craft valuable messages that will appeal to your audience.

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