The Challenge

• The brand had a thriving email marketing campaign but had NO SMS strategy in place, costing millions of dollars in lost revenue every single year.

• The brand was concerned about negatively impacting its successful email campaign by introducing SMS marketing.

Our Approach

• Implemented a system to capture both Email and SMS data from customers.

• Encouraged email subscribers to upgrade to SMS by offering a discount, with a 42% upgrade rate.

  
  

  

  
  

  
  

• Leveraged the power of split testing to identify and implement a winning strategy. In the end, improving their old agency conversion rate by more than 49.37%.

  
  

  
  

  

• Introduced a mobile-focused approach with easily clickable buttons and a gamified offer for increased customer engagement.

The Solution

• Introduced an 'upgraded' message in the form of a keyword reply, dubbed 'The Trojan Horse Method', which significantly boosted revenues. Capturing Email and SMS in the same pop-up without harming their Email results. This created a flood of new leads, giving us ammunition to send extremely powerful money-printing campaigns.

• We crafted powerful flows for Abandoned carts, Browser abandonment and even follow-ups for their Welcome Series ensuring as many people buy as possible.

• Sent powerful text message campaigns at least once per week, often generating revenues ranging from $50,000 to $100,000 per message. Even generating $297,000 in one single text!

  
  
  

  

Our Results

• Grew the brand's SMS subscriber list from zero to 285,000.

• The SMS marketing strategy contributed to $23 million in sales.

  
  

  
  

  

• Increased the brand's pop-up conversion rate from around 8-9% to 13%.

  

• Over 1 Million Email Subscribers

• Converted approximately 40% of email subscribers into SMS subscribers, thereby significantly expanding their customer reach.

  
  

Conclusion

• The brand decided to move in-house, leveraging the Klaviyo platform for their needs.

• This journey stands as a testament to the potential of a well-crafted SMS marketing strategy and the impact it can deliver.

If you're interested in implementing similar strategies and hoping to see similar results, click the button below to apply.