$23 Million With SMS Marketing For The Oodie.
The brand had a thriving email marketing campaign but had NO SMS strategy in place, costing millions of dollars in lost revenue every single year.
The brand was concerned about negatively impacting its successful email campaign by introducing SMS marketing.
Implemented a system to capture both Email and SMS data from customers.
Encouraged email subscribers to upgrade to SMS by offering a discount, with a 42% upgrade rate.
Leveraged the power of split testing to identify and implement a winning strategy. In the end, improving their old agency conversion rate by more than 49.37%.
Introduced a mobile-focused approach with easily clickable buttons and a gamified offer for increased customer engagement.
Introduced an 'upgraded' message in the form of a keyword reply, dubbed 'The Trojan Horse Method', which significantly boosted revenues. Capturing Email and SMS in the same pop-up without harming their Email results. This created a flood of new leads, giving us ammunition to send extremely powerful money-printing campaigns.
We crafted powerful flows for Abandoned carts, Browser abandonment and even follow-ups for their Welcome Series ensuring as many people buy as possible.
Sent powerful text message campaigns at least once per week, often generating revenues ranging from $50,000 to $100,000 per message. Even generating $297,000 in one single text!
Grew the brand's SMS subscriber list from zero to 285,000.
The SMS marketing strategy contributed to $23 million in sales.
Increased the brand's pop-up conversion rate from around 8-9% to 13%.
Over 1 Million Email Subscribers
Converted approximately 40% of email subscribers into SMS subscribers, thereby significantly expanding their customer reach.
The brand decided to move in-house, leveraging the Klaviyo platform for their needs.
This journey stands as a testament to the potential of a well-crafted SMS marketing strategy and the impact it can deliver.
If you're interested in implementing similar strategies and hoping to see similar results, click the button below to apply.