Skyrocketing Email & SMS Profits for The Hodgetwins: A Patriotic eCommerce Success Story
I. Executive Summary
This case study highlights the successful partnership between our email and SMS marketing agency, specializing in the eCommerce niche, and The Hodgetwins, a patriotic brand of YouTubers who sell merchandise targeting conservative audiences. Initially challenged by underwhelming email campaigns and an untapped SMS marketing channel, we implemented a robust email and SMS marketing strategy, resulting in a substantial increase in revenue, open rates, and campaign sales. Our efforts also led to a rapidly growing SMS subscriber base and over $1,000,000 in additional revenue.
A. Email/SMS marketing agency background 1. Company mission and vision 2. Services offered 3. Industry recognition and awards B. The Hodgetwins background 1. Company profile and evolution 2. Market positioning 3. Initial email marketing challenges
III. The Challenge
A. The Hodgetwins' email marketing challenges 1. Low revenue from email marketing (10%) 2. Poor open rates (10%) 3. Inadequate campaign sales ($5k/month) B. The Hodgetwins' SMS marketing challenges 1. No existing SMS marketing strategy 2. Untapped customer engagement potential 3. Missed revenue opportunities
IV. The Solution
A. Email Marketing Strategy Revamp 1. Email platform migration to Klaviyo 2. Segmentation and personalization 3. Subject line and content optimization 4. A/B testing and analytics B. SMS Marketing Implementation 1. Platform selection and integration 2. Subscriber list building strategies 3. SMS content and campaign planning 4. Compliance with regulations and best practices
As showcased in the image below, The Hodgetwins didn't have an SMS program until we got involved and at our peak we grew to over 30,000 subscribers, and as you can see below our SMS messages were making a LOT of sales.
We were even able to send almost DAILY emails and still make thousands of dollars per email with great open rates.
V. Results and Key Performance Indicators (KPIs)
A. Email Marketing Results 1. Increased revenue share from email marketing (40-50%) 2. Improved open rates (30-50%) 3. Boosted campaign sales ($40,000/month) B. SMS Marketing Results 1. Grew SMS subscriber list to 30,000 2. Generated over $1,000,000 in revenue 3. Enhanced customer engagement and loyalty
By partnering with our email and SMS marketing agency, The Hodgetwins successfully revitalized their email campaigns and capitalized on the untapped potential of SMS marketing. As a result, they enjoyed significant growth in revenue, open rates, and campaign sales. Furthermore, their SMS subscriber base rapidly expanded, contributing to over $1,000,000 in additional revenue. This collaboration has not only strengthened The Hodgetwins' market positioning but also paved the way for future growth opportunities.
You can see here a screenshot from one our monthly reports showing 61% in total revenue with Email and SMS.
VII. Call to Action
A. Contact information for our email/SMS marketing agency B. Invitation to schedule a consultation C. Links to additional resources and case studies