Background:
E-com X, an e-commerce brand, was struggling with slow email growth due to their focus on SMS subscribers, resulting in a small email list with a low capture rate. E2 Agency stepped in to help E-com X unlock the potential of their email marketing and significantly improve their email campaign results.

Problems:

1. Slow email growth with a small list due to a focus on SMS subscribers.

2. Low email capture rate of 2-3%.

3. Low email campaign revenue.

4. Limited audience to send campaigns to due to the low capture rate on SMS-focused pop-up.

Solution:
E2 Agency transformed E-com X's email marketing approach by:

1. Implementing the Trojan Horse method, increasing email capture rate to 10%+ and upgrading 50% of those subscribers to SMS, effectively achieving a 5% SMS capture rate, higher than their original rate.

2. Adopting better segmentation for more effective targeting.

3. Ensuring DNS records (SPF, DKIM, DMARC) were set up correctly for improved deliverability.

4. Adopting a broader approach to sending, allowing the audience to self-segment and optimize targeting, which increased the reach of email campaigns.

5. Sending 3-4 emails per week, switching between educational, entertaining, and sales content, using better copy and design to create conversion-driven emails that sell the click. This strategy increased total email campaign revenue from around $15,000 to $50,000.

Results:
With E2 Agency's focus on email marketing, E-com X experienced:

1. A substantial increase in email-driven revenue.

2. An impressive average email open rate of 40%.

3. A significant growth in email campaign sales, contributing to almost a million dollars in revenue since the agency took over.

4. An average per month revenue increase of 476% compared to the company's performance before partnering with E2 Agency.

5. An increase in average sales each month, going from $15,000 to $50,000, as a result of E2 Agency's strategies.

6. A more extensive audience to send campaigns to, thanks to the increased capture rate and successful integration of email and SMS subscribers.

Unlock the potential of your email marketing and boost your email campaign performance by booking a call with E2 Agency today! We'll provide a one-hour breakthrough call where we audit your account and offer tailored strategies to help you excel in email marketing. Choose to hire us or implement our recommendations yourself – either way, it's a win-win situation. Don't miss out on the opportunity to revolutionize your e-commerce success. Book your call now!