BOGEYBROS LOGO

HOW WE DOUBLED THEIR EMAIL MARKETING IN LESS THAN 90 DAYS

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BOGEYBROS LOGO

HOW WE DOUBLED THEIR EMAIL MARKETING IN LESS THAN 90 DAYS

Scroll down

$100k to $200k+ IN LESS THAN 90 Days
$100k to $200k+ IN LESS THAN 90 Days
Bogey Bros Email Marketing Revenue

$400k

$300k

$200k

$100k

$0

Apr

May

June

July

Aug

Sep

Oct

Nov

E2 TOOK

OVER

Dec

Jan

Feb

Mar

Before

After

Bogey Bros Email Marketing Revenue

$400k

$300k

$200k

$100k

$0

Apr

May

June

July

Aug

Sep

Oct

Nov

E2 TOOK

OVER

Dec

Jan

Feb

Mar

Bogey Bros Email Marketing Revenue

$400k

$300k

$200k

$100k

$0

Apr

May

June

July

Aug

Sep

Oct

Nov

E2 TOOK

OVER

Dec

Jan

Feb

Mar

Before

After

Bogey Bros Email Marketing Revenue

$400k

$300k

$200k

$100k

$0

Apr

May

June

July

Aug

Sep

Oct

Nov

E2 TOOK

OVER

Dec

Jan

Feb

Mar

Before

After

The Challenge

Let me tell you about Bogey Bros before they teamed up with us.

Their email marketing efforts were really not doing too great, only attributing in about 15% of their total revenue...

Even with a solid base of customers, they just couldn't get their email efforts to really spark significant sales. They tried it all.

They were dreaming of hitting $200k months from emails alone and really wanted to reach that 30% revenue attribution mark from their email channel like all their competitor brands were.

It was a critical time for them. After three tough months trending downwards, they reached out to us, and we were all set to take on this challenge and shake things up.

Our Approach & Solution

01.

Redesigning Templates & Enhanced Copywriting

We revamped Bogey Bros entire email strategy, focusing on both the aesthetic appeal and performance of the emails. This included redesigning templates and enhancing the overall quality of campaigns that were specifically designed for sales and engagement, driving higher click through rates.

01.

Redesigning Templates & Enhanced Copywriting

We revamped Bogey Bros entire email strategy, focusing on both the aesthetic appeal and performance of the emails. This included redesigning templates and enhancing the overall quality of campaigns that were specifically designed for sales and engagement, driving higher click through rates.

01.

Redesigning Templates & Enhanced Copywriting

We revamped Bogey Bros entire email strategy, focusing on both the aesthetic appeal and performance of the emails. This included redesigning templates and enhancing the overall quality of campaigns that were specifically designed for sales and engagement, driving higher click through rates.

01.

Redesigning Templates & Enhanced Copywriting

We revamped Bogey Bros entire email strategy, focusing on both the aesthetic appeal and performance of the emails. This included redesigning templates and enhancing the overall quality of campaigns that were specifically designed for sales and engagement, driving higher click through rates.

02.

A Diverse Promotional Strategy

We introduced a variety of promotional strategies, tailored to different customer segments, to keep the content fresh and engaging. This approach ensured that promotions were well-received and effective. With the right segmentation, we were able to send a lot more email campaigns (4-5x campaigns per week).

02.

A Diverse Promotional Strategy

We introduced a variety of promotional strategies, tailored to different customer segments, to keep the content fresh and engaging. This approach ensured that promotions were well-received and effective. With the right segmentation, we were able to send a lot more email campaigns (4-5x campaigns per week).

02.

A Diverse Promotional Strategy

We introduced a variety of promotional strategies, tailored to different customer segments, to keep the content fresh and engaging. This approach ensured that promotions were well-received and effective. With the right segmentation, we were able to send a lot more email campaigns (4-5x campaigns per week).

02.

A Diverse Promotional Strategy

We introduced a variety of promotional strategies, tailored to different customer segments, to keep the content fresh and engaging. This approach ensured that promotions were well-received and effective. With the right segmentation, we were able to send a lot more email campaigns (4-5x campaigns per week).

03.

Advanced Email Segmentation & Targeted Campaigns

We implemented advanced segmentation strategies, focusing on sending emails to the most engaged segments of Bogey Bros' customer base. By analysing buying behaviors and engagement metrics, we tailored email campaigns to align with the specific interests and needs of different customer groups. This approach not only enhanced the relevance of each communication but also increased open and click-through rates, ensuring that our emails reached those most likely to convert, driving more sales and customer engagement (also helping emails get out of spam).

03.

Advanced Email Segmentation & Targeted Campaigns

We implemented advanced segmentation strategies, focusing on sending emails to the most engaged segments of Bogey Bros' customer base. By analysing buying behaviors and engagement metrics, we tailored email campaigns to align with the specific interests and needs of different customer groups. This approach not only enhanced the relevance of each communication but also increased open and click-through rates, ensuring that our emails reached those most likely to convert, driving more sales and customer engagement (also helping emails get out of spam).

03.

Advanced Email Segmentation & Targeted Campaigns

We implemented advanced segmentation strategies, focusing on sending emails to the most engaged segments of Bogey Bros' customer base. By analysing buying behaviors and engagement metrics, we tailored email campaigns to align with the specific interests and needs of different customer groups. This approach not only enhanced the relevance of each communication but also increased open and click-through rates, ensuring that our emails reached those most likely to convert, driving more sales and customer engagement (also helping emails get out of spam).

03.

Advanced Email Segmentation & Targeted Campaigns

We implemented advanced segmentation strategies, focusing on sending emails to the most engaged segments of Bogey Bros' customer base. By analysing buying behaviors and engagement metrics, we tailored email campaigns to align with the specific interests and needs of different customer groups. This approach not only enhanced the relevance of each communication but also increased open and click-through rates, ensuring that our emails reached those most likely to convert, driving more sales and customer engagement (also helping emails get out of spam).

The Secret Sauce

So what was the secret sauce that doubled Bogey Bros revenue?

Drumroll... SENDING MORE EMAILS.

See initially, they were conservative with their email campaigns, like most brand owners, sending only about 1-2 emails per week.

I know what you may be thinking...

“Won’t sending more than 1-2 campaigns per week overwhelm
my customers, and increase my unsubscribe / spam rate?”

When we began our partnership, we challenged this norm.

We increased the number of email campaigns to 5-6 per week.

The key to implementing this strategy effectively without
spamming our customers was to refine their segmentation.

How, exactly? I’ll tell you exactly how we did it.

Here's How You Do It

The ability to send more emails effectively hinges on an advanced segmentation strategy that not many brands know how to do...

Most brands settle for sending campaigns to their entire email list or maybe even build 1-2 'engaged' segments that perform poorly.

Here's exactly how we successfully managed to increase email frequency without impacting customer satisfaction negatively:

Hyper-Advanced Segmentation

We developed sophisticated segmentation that allowed us to tailor our communications precisely to the interests and behaviors of different customer groups. This ensured that each email was relevant to its recipients, which in turn, reduces the likelihood of unsubscribes and spam complaints.

Hyper-Advanced Segmentation

We developed sophisticated segmentation that allowed us to tailor our communications precisely to the interests and behaviors of different customer groups. This ensured that each email was relevant to its recipients, which in turn, reduces the likelihood of unsubscribes and spam complaints.

Hyper-Advanced Segmentation

We developed sophisticated segmentation that allowed us to tailor our communications precisely to the interests and behaviors of different customer groups. This ensured that each email was relevant to its recipients, which in turn, reduces the likelihood of unsubscribes and spam complaints.

Hyper-Advanced Segmentation

We developed sophisticated segmentation that allowed us to tailor our communications precisely to the interests and behaviors of different customer groups. This ensured that each email was relevant to its recipients, which in turn, reduces the likelihood of unsubscribes and spam complaints.

Deliver Relevant Content

By understanding the diverse needs and preferences of each segment, we could craft content that was both engaging and valuable to the recipients, increasing the likelihood of opens and clicks.

Deliver Relevant Content

By understanding the diverse needs and preferences of each segment, we could craft content that was both engaging and valuable to the recipients, increasing the likelihood of opens and clicks.

Deliver Relevant Content

By understanding the diverse needs and preferences of each segment, we could craft content that was both engaging and valuable to the recipients, increasing the likelihood of opens and clicks.

Regular Testing & Feedback Loops

Continual A/B testing and feedback mechanisms were put in place to gauge the response to increased email frequencies and adjust strategies as needed. This helped us maintain a balance between frequency and maintaining high engagement.

Regular Testing & Feedback Loops

Continual A/B testing and feedback mechanisms were put in place to gauge the response to increased email frequencies and adjust strategies as needed. This helped us maintain a balance between frequency and maintaining high engagement.

Regular Testing & Feedback Loops

Continual A/B testing and feedback mechanisms were put in place to gauge the response to increased email frequencies and adjust strategies as needed. This helped us maintain a balance between frequency and maintaining high engagement.

Compliance and Transparency

Ensuring clear communication about what subscribers could expect in terms of email frequency and making it easy for them to adjust their preferences helped maintain trust and compliance with email marketing best practices.

Compliance and Transparency

Ensuring clear communication about what subscribers could expect in terms of email frequency and making it easy for them to adjust their preferences helped maintain trust and compliance with email marketing best practices.

Compliance and Transparency

Ensuring clear communication about what subscribers could expect in terms of email frequency and making it easy for them to adjust their preferences helped maintain trust and compliance with email marketing best practices.

By refining our approach to segmentation and content relevance, we demonstrated that increasing email frequency can be a highly effective strategy when executed thoughtfully, leading to higher engagement rates and more revenue without the feared drawbacks.

Our Results

Conversion Summary

Conversion Summary

$2,264,610.99

$2,264,610.99

$2,264,610.99

$2,264,610.99

>999%
>999%
>999%
Klaviyo attributed conversions
Klaviyo attributed conversions
Klaviyo attributed conversions
Klaviyo attributed conversions
Campaigns
Campaigns
Campaigns
Campaigns
$1,124,166.98 (50%)
$1,124,166.98 (50%)
$1,124,166.98 (50%)
$1,124,166.98 (50%)
Flows
Flows
Flows
Flows
$1,140,444.01 (50%)
$1,140,444.01 (50%)
$1,140,444.01 (50%)
$1,140,444.01 (50%)
Bogey Bros Email Marketing Revenue

$400k

$300k

$200k

$100k

$0

Apr

May

June

July

Aug

Sep

Oct

Nov

E2 TOOK

OVER

Dec

Jan

Feb

Mar

Before

After

Bogey Bros Email Marketing Revenue

$400k

$300k

$200k

$100k

$0

Apr

May

June

July

Aug

Sep

Oct

Nov

E2 TOOK

OVER

Dec

Jan

Feb

Mar

Before

After

Bogey Bros Email Marketing Revenue

$400k

$300k

$200k

$100k

$0

Apr

May

June

July

Aug

Sep

Oct

Nov

E2 TOOK

OVER

Dec

Jan

Feb

Mar

Before

After

Bogey Bros Email Marketing Revenue

$400k

$300k

$200k

$100k

$0

Apr

May

June

July

Aug

Sep

Oct

Nov

E2 TOOK

OVER

Dec

Jan

Feb

Mar

Before

After

Doubled Bogey Bros Revenue

We effectively doubled the percentage of revenue attributed to email marketing, demonstrating the power of the RIGHT email strategy.

Doubled Bogey Bros Revenue

We effectively doubled the percentage of revenue attributed to email marketing, demonstrating the power of the RIGHT email strategy.

Doubled Bogey Bros Revenue

We effectively doubled the percentage of revenue attributed to email marketing, demonstrating the power of the RIGHT email strategy.

Doubled Bogey Bros Revenue

We effectively doubled the percentage of revenue attributed to email marketing, demonstrating the power of the RIGHT email strategy.

Business Growth

The substantial increase in revenue empowered Bogey Bros to expand their operations, including hiring a dedicated email marketing department.

Business Growth

The substantial increase in revenue empowered Bogey Bros to expand their operations, including hiring a dedicated email marketing department.

Business Growth

The substantial increase in revenue empowered Bogey Bros to expand their operations, including hiring a dedicated email marketing department.

Business Growth

The substantial increase in revenue empowered Bogey Bros to expand their operations, including hiring a dedicated email marketing department.

Record-Setting Results

Within just one month, our efforts led to a significant increase in revenue, with Bogey Bros experiencing their first ever $200,000 and $300,000 months. December 2024 nearly saw the company reaching a new high of $400,000 in monthly revenue purely from email.

Record-Setting Results

Within just one month, our efforts led to a significant increase in revenue, with Bogey Bros experiencing their first ever $200,000 and $300,000 months. December 2024 nearly saw the company reaching a new high of $400,000 in monthly revenue purely from email.

Record-Setting Results

Within just one month, our efforts led to a significant increase in revenue, with Bogey Bros experiencing their first ever $200,000 and $300,000 months. December 2024 nearly saw the company reaching a new high of $400,000 in monthly revenue purely from email.

Record-Setting Results

Within just one month, our efforts led to a significant increase in revenue, with Bogey Bros experiencing their first ever $200,000 and $300,000 months. December 2024 nearly saw the company reaching a new high of $400,000 in monthly revenue purely from email.

What Happened Next?

Bogey Bros has now established a robust email marketing framework that continues to drive their business forward, building on the strategies we implemented that doubled their revenue. Due to the business growing, they now have the capability and confidence to hire and build their own internal email marketing department. We are still happily in contact with this team, providing ongoing training and support to ensure they remain at.

Due to the business growing, they now have the capability and confidence to hire and build their own internal email marketing department. We are still happily in contact with this team, providing ongoing training and support to ensure they remain at the cutting edge of email marketing techniques.

About Jason K Williamson

Jason K Williamson, founder of e2, is globally recognized for his deep expertise in email marketing and eCommerce. With over eight years of industry experience, Jason’s strategic approaches have consistently led to significant monthly revenue increases for his clients, treating each brand with personalised attention, love and dedication.

  • Jason K Williamson