Case Studies

Mastering Black Friday Cyber Monday (BFCM) Campaigns: The Ultimate Guide

The Blueprint for BFCM Success in 2023

In 2022, Klaviyo users alone generated a jaw-dropping $2.2 billion in BFCM revenue. Want to join the ranks? Here's your roadmap to crafting campaigns that convert.


Black Friday Cyber Monday (BFCM) is the main event for eCommerce businesses around the world. It's the perfect opportunity to leverage the customer list you've built, the relationships you've nurtured, and the brand you've diligently crafted. We're here to guide you on how to seize this moment for maximum revenue generation this BFCM.

Deliverability - How to set yourself up to hit inbox, not spam.

Email - From automations, to campaigns to offers.

SMS - Early access, flows & more.