As an e-commerce business owner, it’s crucial to have a solid email marketing strategy in place. Email marketing is a cost-effective and personalized way to reach out to your customers, build brand awareness, and drive sales. With the right approach, email marketing can be a powerful tool to grow your online business.
In this article, we’ll explore the capabilities of Shopify for email marketing and how you can make the most of its built-in features and third-party tools. We’ll also answer some of the most common questions about Shopify email marketing, such as whether you can use it for free, how to email customers, and what the best email marketing tools are.
Can you use Shopify for email marketing?
Yes, you can use Shopify for email marketing. The platform offers built-in email marketing features that allow you to send automated and manual emails to your customers. You can use these features to promote your products, send abandoned cart reminders, and offer discounts to your customers.
Shopify’s email marketing capabilities are a great option for businesses just starting out with email marketing, but for more advanced users, third-party tools may be a better option. These tools offer a wider range of features, greater customization options, and more robust reporting capabilities.
Is Shopify email marketing free?
Shopify’s built-in email marketing features are not free. You’ll need to subscribe to a Shopify plan that includes these features, starting from the Basic Shopify plan. However, if you want to use third-party email marketing tools, you’ll typically have to pay a separate fee for these services.
Can I email customers from Shopify?
Yes, you can email customers from Shopify. You can use the platform’s built-in email marketing features to send automated and manual emails to your customers. For example, you can send abandoned cart reminders, promotional emails, and newsletters.
What’s the best email marketing tool for Shopify?
The best email marketing tool for Shopify depends on your business’s specific needs and goals. Some popular options include Klaviyo, Mailchimp, and ActiveCampaign. E2 Agency, a Shopify Email and SMS Marketing agency, uses Klaviyo to deliver results for their clients. Klaviyo offers robust email automation, advanced reporting, and integrations with Shopify, making it a great choice for Shopify businesses.
Does Mailchimp still work with Shopify?
Yes, Mailchimp still works with Shopify. Mailchimp is one of the most popular email marketing tools and offers a range of features and integrations with Shopify. However, when compared to Klaviyo, Mailchimp may not offer as many advanced email marketing features, making Klaviyo a better choice for more advanced users.
How do I get email subscribers on Shopify?
To get email subscribers on Shopify, you can use the platform’s built-in email marketing features or use a third-party tool. You can encourage customers to subscribe to your emails by offering exclusive discounts, providing valuable content, and using sign-up forms on your website.
Is Klaviyo best for Shopify?
Klaviyo is widely considered the best email marketing tool for Shopify. Klaviy
yo offers robust email automation, advanced reporting, and seamless integrations with Shopify, making it a great choice for Shopify businesses. With Klaviyo, you can segment your email list based on customer behavior, send targeted and personalized emails, and track the performance of your campaigns in real-time.
The process on how to set up email marketing on Shopify is simple. The first steps are as follows:
Select an email marketing tool among those provided by Shopify and other third parties, including Klaviyo and MailChimp. The email marketing instrument that best meets your needs should be selected.
Integrate with Shopify: Link your email marketing application to your Shopify store by adhering to the application’s integration guidelines. You’ll be able to access client data, run automated email campaigns, and monitor results thanks to this.
Make email lists: To send targeted and customised emails, divide your email list into segments depending on consumer behaviour, location, or other factors.
Create unique emails to reflect your brand, or use the templates provided by your email marketing solution. Make sure to tailor the material to your audience and to add a clear call to action.
starting your campaign Choose the appropriate timing, set up your email automation, and send your first message. Monitor the results of your campaign, make any necessary adjustments, and keep adjusting and improving your email marketing plan over time.
You can easily set up email marketing on Shopify by following these steps, which will allow you to start connecting with customers and generating sales.
Is MailChimp or Klaviyo better?
Again, the answer to this question will depend on your specific needs and the size of your business. MailChimp is a popular choice for businesses just starting out with email marketing and offers a range of features and integrations with Shopify. However, when compared to Klaviyo, MailChimp may not offer as many advanced email marketing features, making Klaviyo a better choice for more advanced users.
In conclusion, Shopify is a great platform for email marketing, offering built-in features and third-party tools to help you reach your customers and drive sales. Whether you’re just starting out or have more advanced needs, Shopify and its email marketing tools offer the flexibility and customization options to help you grow your online business.
As a Shopify Email and SMS Marketing agency, E2 Agency uses Klaviyo to deliver results for their clients. By utilizing Klaviyo’s advanced features and integrations with Shopify, E2 Agency can help your business unlock its full potential with email marketing. If you’re looking for a partner to help you with your email marketing needs, contact E2 Agency today to learn more.
