Agency Vs In-House

When it comes to marketing, there are a lot of choices to make. One of the most important decisions is whether to hire an in-house team or work with an agency. Both have their pros and cons, but which one is more affordable? Let’s take a look at the numbers.

Remember, we are an Email and SMS Marketing Agency, so our thoughts will be centered around the Marketing team knowing and understanding Email and SMS, which is a very specialized area… We will use median salaries to give you an accurate reflection.

We will also look at the commitment level since agencies typically work on a month-to-month basis while in-house teams are usually hired for a year or more.


The median salary for an Email Marketing Specialist is $62,150 per year. For an SMS Marketing Specialist, it’s $60,000 per year (Hard to find exact numbers as it’s a rather new role). Let’s just say you hire one person to do both roles, and we’ll say that you pay them $60,000.

email marketing specialist

Next, you’ll need a copywriter, and the median salary for a copywriter in the USA is $69,467 per year.

And lastly, you’ll need a designer. The median salary for a graphic designer is $53,380 per year. So for our in-house team, we are looking at a total of $183,847 per year in salaries.

Keep in mind that need to commit to this team of people for at least a year. That’s a lot of time and money. And lastly, you have to understand that there will be a learning curve to understanding your business, your audience, and your company structure. Business coaches predict it takes almost two years until an employee is trained enough to become profitable.


Next, let’s look at an Agency pricing structure. You can expect a full solution for Email and SMS Marketing in that you’ll invest around $10,000 per month, which means you’ll invest $120,000 per year. Next, when it comes to an Agency, because this is what they do day in and day out, they already have a pre-built system, reviews online, word of mouth, and a reputation, so you can expect results much faster. On top of this, most agencies will offer a smaller commitment like we do: 3 months. After that, it’s a month-to-month commitment.

Another benefit of hiring an agency is that you don’t need to worry about the headaches of paying sick leave, annual leave, holidays, or managing the team. You also don’t have to provide them with a workstation, laptop, or any software they need.


So, which is more affordable? An in-house team or an agency?

As you can see, hiring an in-house team can be quite expensive. You need to pay for their salaries, as well as commit to them for at least a year. On the other hand, agencies typically charge around $10,000 per month, which comes out to $120,000 per year. This includes everything you need – from the team to the system to the results.

Overall, hiring an agency is more affordable than hiring an in-house team. Not only do you save on salaries, but you also don’t have to worry about managing the team or providing them with equipment and software. So if you’re looking for an affordable way to get your marketing done, hiring an agency is the way to go!